Ever since I bought my first Mac 128k in 1985 I have been devoted to the “church of Apple”. It perpetually innovated and always stayed clear of marketing swagger. Apple drove trends in design and technology and finally managed to create such a distance between itself and the rest of the computer and PC world that it seemed invincible.
Charles Eames said that design creates its own market. I say a great concept creates a world market. Apple proved this time and time again. It drove the market for almost 30 years, without question.
With everyone chasing the same outputs and technologies becoming ubiquitous and omnipresent in many companies, we have now reached a point where design has become the only real brand differentiator in technology. And with design Apple seemed to know instinctively what we wanted.
Over the years it shaped a beautiful world of seductive, minimal yet experimental industrial design. It shifted materials, played with transparencies and colours, and cleaned up the image of the high-tech product. Apple removed unsightly vents, hid plugs, and worked on every infinitesimal physical detail to shape friendly plug and play phenomena. It was truly the cultural shaper of our digital era.
But recently I’ve begun to feel like it has lost some of this magic. Apple has taken the “minimal” aesthetic too far and lost some “play with the human spirit”– a certain friendliness has gone. The products have become similar to the PC world, more monochromatic, less friendly, more generic and emotionless.
Instead of predicting what we want and showing us what we didn’t know we needed, Apple has begun reacting to the perceived needs of existing users, trying to catch up and placating the market with bigger versions of old products instead of innovating with something new. Or coming out with generic derivatives like the new watch.
The Apple Watch could have had a curved screen, an innovative strap, maybe hang as a necklace, maybe include diverse new innovative detailing, new material finishes, etc – so much could have been done, but wasn’t.
Consumers’ needs and desires are unpredictable and it is the shock of the new that gave Apple its zenith. I always asked these questions to the manufacturing landscape: are companies really interested in people and in culture? Do manufacturers discuss personal rituals, the depths of private relationships, the warmth of family, the codes of love, the signs of human emotions, the regard for happiness, freedom, personal expression, the well being of our human existence?
For a long time I thought Apple took these questions into consideration, addressing these questions through the products it sells. But now Apple seems myopic and is only concerned about its contribution to the marketplace, revisions of past archetypes, watching its competition and generally being too derivative instead of focusing on differentiation and removing oneself from the plethora of sameness. For so long it was the only company searching for an exclusive language that would set it apart but that era seems to be fading.
Design has had a great affect on progress, communication, the global economy and on our human psyche. Yet our human experiences are becoming less apparent and products around us have taken on a banality and certain sameness due to rapid mass-production, lack of risk, shortened time for research and development, lack of interest in a cultural significance, low-capital investments, all due to the great mass mechanisation of the 20th century. Apple has become a victim of this too.
Businesses can only be holistic and comprehensive if they are able to address these issues, keep their brand values and focus on their own vernacular. Again design is the only brand differentiator we have today.
Apple has the ability to create simple objects that imbue beauty into a person’s life. I see the future of our aesthetic world crossing all the aesthetic disciplines so that design, art, architecture, fashion, food, music, fuse together to increase our experiences and bring greater pleasure to our material and immaterial lives. And Apple should lead the way between technology, culture, design, and take us along the path of immateriality.
Karim Rashid is an industrial designer and interior architect. His designs include the Kaj and Jak watches for Italian brand Alessi, the Snoopy and Woopy chair, luxury goods, furniture, lighting and surface design.
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technology, culture and design” appeared first on Dezeen.
by KitchenFanatic[Editor's Note: This product was sent to us from Savora for review.]
Among food lovers, graduating from “parmesan” powder out of a green cardboard cylinder to freshly grating Parmigiano-Reggiano at the table is a rite of passage. So too is grating your own nutmeg and zesting your own orange peel. The staggering selection of graters at a Williams-Sonoma indicates that more Americans are willing to GIY (Grate-It-Yourself). You can find graters in all shapes and sizes, tailor-made for specific ingredients (nutmeg, ginger, citrus zest, chocolate and coconut, to name a few). But with 3,795 search results for “grater” in Amazon’s Home & Kitchen department, do we really need another one to throw on the pile? The people at Savora, a line of culinary gadgets owned by the North American Lifetime Brands, think so.
The Savora Hand Grater, a relative newcomer, combines rasp-like perforations with a removable container in one racy handheld grater. The company’s lead designer, Sid Ramnarace—who has previously worked with Ford Motors—is behind the ergonomic designs that “mirror the smooth, aerodynamic lines of a modern automobile.” Indeed, Savora’s products have a whiff of something newly acquired by a man in a midlife crisis.
Complements Portrait Project: A relationship creatively explored by way of odd and playful original imagesPosted in: Uncategorized
When artists (and real life couple) Wade Jeffree and Leta Sobierajski decided they wanted to collaborate, an idea arose that allowed them to explore their symbiotic relationship. Having long…
The SV/BS Swissvoice Bluetooth Speaker delivers great sound in a unique form factor that channels SV’s sporty identity. Precise bass response, upward and outward facing drivers, and detailed mid-to-high range sounds make it a top tier choice for steaming tunes. Unlike most small Bluetooth speakers, it’s equipped with dual screens: one that displays the time, and another that makes it easy for users to navigate their music library even when they’re not near the streaming phone, tablet or other device.
Designer: Anton Ruckman
Timeless Designs – Explore wonderful concepts from around the world!
Shop CKIE – We are more than just concepts. See what’s hot at the CKIE store by Yanko Design!
(Swiss Cross Speaker was originally posted on Yanko Design)
Burning Man is a bombastic playground for all participants, but it’s paradise for the enthusiastic designer!
Starting with the preparation, no matter what you plan to do to get involved, what ludicrous costume you’ve thought up, or how good your survival equipment is, there will be tinkering and building, sketching, planning and teamwork. You might end up inventing the next generation of collapsible shade structures along the way, spend hours getting the heat sensor settings on your LED suit right, improve your dust mask for simultaneous karaoke singing, or sew the ultimate protection bag for your camera equipment.
On the Playa, it’s time for co-creation and non-intentional design at its very best. The whole event is based on participation, so if you help to build a sculpture, engineer the best way to evaporate your gray water, or choreograph a new dance-based typography, you’ll find creativity is oozing from all corners in Black Rock City. And the radical inclusion principle is both enjoyable and surprisingly productive.
Make sure to bring along your all-time favorite basics like lots of tape, markers, sugru, ziplock bags, hooks, clips, sewing kit, and the basic tools. There is use for everything, if not by you, then surely your camp neighbor. And the very best: once the event has started, there are no deadlines, no show stoppers, no best practices. And instead of blue sky thinking there are only blue skies.
Alongside all the productivity and involvement, don’t forget to take lots of time to explore the art on the playa, and visit the many theme camps around you. There are some brilliant examples of experience design out there, and a lot of fun to be had. Imagine all your favorite classes in university thrown into the middle of the desert. Remove all requirements and grades, add some unnecessary decoration, stick an LED on it and always have a chilled drink at hand. Enjoy!
This week, Kostow Greenwood Architects is hiring a marketing/administrative assistant, while the Museum of Modern Art needs an assistant creative director for MoMa Retail. LACSD is seeking a graphic artist specialist, and Portland Monthly magazine is on the hunt for an associate art director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
- Marketing/Admin Assistant Kostow Greenwood Architects (New York, NY)
- Assistant Creative Director, MoMA Retail Museum of Modern Art (New York, NY)
- Graphic Artist Specialist LACSD (Whittier, CA)
- Associate Art Director Portland Monthly (Portland, OR)
- Art Director Tattoo Projects (Charlotte, NC)
Find more great design jobs on the UnBeige job board. Looking to hire? Tap into our network of talented UnBeige pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Le dernier film de fin d’études « Fol’Amor » signé par plusieurs étudiants de la promotion 213 de l’école des Gobelins (Augustin Clermont, Gilles Cortella, Marthe Delaporte, Clement De Ruyter, Maïlys Garcia, Gaspard Sumeire & Pierre Rütz) est un petit bijou d’animation coloré et amusant. La vidéo nous propose de découvrir un jeune chevalier cherchant à s’emparer de l’épée Excalibur pour impressionner sa belle à travers un malin jeu de séduction.
To celebrate the launch of our Dezeen and MINI Frontiers exhibition, which opens this week at designjunction, MINI will send the winner and a friend to spend the weekend in Milan – one of Europe’s design capitals.
The winner will be given a two-night stay in a four-star hotel, return flights to Milan from the UK and the use of the new MINI Hatch for the whole weekend.
The prize can only be claimed by a UK-based reader and must be booked within six months. Click here for the full terms and conditions.
The Dezeen and MINI Frontiers exhibition features work by six young creatives, who have been commissioned to create their vision of future mobility.
The designers’ concepts and ideas – which span everything from ubiquitous augmented reality to long-haul space travel – will be showcased at designjunction during London Design Festival from 18 September.
To enter the competition, please fill out the form below:
Competition closes 31 October 2014. One winner will be selected at random and notified by email. The winner’s name will be published in a future edition of our Dezeen Mail newsletter and at the top of this page. Only entries from the UK will be accepted.